Jeremy Clarkson handing out 1,000 free kegs of beer after avoiding ‘financial ruin’

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Jeremy Clarkson has offered a kind gesture towards other struggling pub owners after saving himself from ‘financial ruin’.

The Clarkson’s Farm star, 64, has admitted to facing a series of ‘total disasters’ behind the scenes of his Oxfordshire pub, The Farmer’s Dog, after expenses kept piling up.

Clarkson reportedly splurged £1,000,000 on his new venture and opened the doors to his pub in August after the success of his Diddly Squat farm and shop.

He has since revealed his fears over making profits at the pub and the farm, amid backlash over the prices of food and merchandise.

Clarkson has now offered help to other struggling pub-owners, giving away 1,000 free kegs of beer to those who need help.

He took to Instagram in a video, saying: ‘Welcome to The Farmer’s Dog, it’s a pub I’ve had for about six months now, and I’ve worked out it is a brilliant way of turning £100 into about £94 using nothing but costings.

Handout photo issued by Neil Robinson of the opening of Jeremy Clarkson's new pub, The Farmer's Dog, in Asthall, near Burford in Oxfordshire. Issue date: Friday August 23, 2024. PA Photo. The former Top Gear presenter is opening amid fears the venture may bring more traffic problems following the success of his Diddly Squat farm shop, with residents expressing concerns about traffic problems because the pub is located next to the busy A40 road. See PA story SHOWBIZ Clarkson. Photo credit should read: Neil Robinson/PA Wire NOTE TO EDITORS: This handout photo may only be used for editorial reporting purposes for the contemporaneous illustration of events, things or the people in the image or facts mentioned in the caption. Reuse of the picture may require further permission from the copyright holder. — Clarkson opened the doors to his Farmer’s Dog pub in August (Picture: Neil Robinson/PA Wire)

‘The only thing that is saving me from financial ruin is the fact that we serve Hawkstone lager and Hawkstone cider.

‘If you’ve got a pub and if you want to see if this strategy works for you as well, get in touch with us at our website, and if we like the sound of your pub, if it is the kind of place we want to be in, we’ll send you a free keg.

’88 pints of Hawkstone lager or cider for nothing.’

Jeremy Clarkson during a Q&A event to launch the final episode of The Grand Tour, at BBC TV Centre in London. Picture date: Tuesday September 10, 2024. PA Photo. See PA story SHOWBIZ Grand. Photo credit should read: Ian West/PA Wire — Clarkson has been open about the financial ‘disasters’ he’s faced at the £1,000,000 pub (Picture: Ian West/PA Wire)

Fans praised Jeremy’s gesture in the comments, with @itsstepan.givemefive writing: ‘You’re brilliant love how the British people can be helpful.’

Alex meanwhile quipped: ‘If you listen very carefully you can hear his genius.’

‘The extent of his genius knows no bounds,’ Dylan added.

Jeremy Clarkson offers help to struggling pubs after saving himself from 'financial ruin' hawkstone 1d Calling all pubs! Click the link in our bio to apply for a keg of award-winning Hawkstone Lager or Cider on us! Jeremy knows how hard it can be to run a pub, so we want to make it easier. In support of British pubs, we?re giving away 1,000 free kegs. Punters, your local pub not stocking Hawkstone? Tag them in the comments and tell them to register. — Clarkson was branded a ‘genius’ for the move (Picture: Hawkstone/Instagram)

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This comes after Clarkson revealed late last year the unexpected costly issues that occurred at his pub, including having to hire ‘a whole team of chemically trained hazmat engineers’ to deal with an accident in one of the outside toilets, only managing to sell five of the 40 Christmas turkeys they’d ordered, and 104 glasses being stolen.

He’s elsewhere shared his worries about making profits at the pub and the farm, which he’s explored over the past seasons of his Amazon Prime Video series.

The former Top Gear star said in his column in The Times: ‘It’s galling to see how much effort is required to make so little money on the farm.

‘It’s worse at the pub. The customers are coming. There’s no problem there. But turning their visits into a profit is nigh-on impossible.’

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